Collection of Information
The purchase of a motor vehicle requires considerable accumulation of nonpublic personal information. For example, if we sell you a vehicle - extending you credit at your request - we will receive information from you in order to determine your creditworthiness. We may also obtain information from a credit-reporting agency. We may also obtain information from third parties such as employers, references and insurance companies.
Some of the information we obtain from you may be required by state or federal agencies, such as the Department of Motor Vehicles or the Internal Revenue Service. This information may be required even if you were to pay cash for your vehicle. Examples of such information include a driver's license number or a social security number.
In connection with CarSense ESP, we may receive and store certain information related to your ESP Profile and your shopping and service history. We may use such CarSense ESP profile information for purposes of sending you reminders, alerts and tips, unless you request not to be contacted.
Some information collected is non-identifying. For example, although our site servers collect information about a user’s internet protocol address, our server is not able to automatically associate that information with a particular user. We may collect non-identifying information associated with that address, such as the time and date of a visit, the originating domain name, the browser type, and the particular pages or products viewed on the site.
Image tags work in conjunction with cookies. An image tag, also referred to as a clear GIF or web beacon, is a small image file that may be located on select areas of on our website.The third-party advertising companies may also employ technology that is used to measure the effectiveness of ads. Any such information is anonymous. They may use this anonymous information about your use of our website and third party media in order to provide advertisements about goods and services of potential interest to you. No personal information about you is collected during this process. The information is anonymous and does not link online actions to an identifiable person.
At this time, Car Sense has contracted with Google to collect information about how users navigate our website and to help optimize your visit to our website based on past visits. Car Sense uses Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, display Car Sense ads on sites across the Internet. Car Sense and third-party vendors, including Google, use first party cookies (such as the Google Analytics cookie) and third-party cookies together to inform, optimize and serve ads based on your past visits to our website. This information will not be disclosed and will be used only to generate anonymous visitor profiles, which do not contain personally identifiable information. The anonymous profiles are used to provide users content specifically tailored to them. To opt out of Google’s collection of information about how you navigate our website, please go to Google Privacy Ads Page. You can customize Google Display Networks ads using the Google Ads Preferences Manager. You can opt-out of Google Analytics for Display Advertising by using Google Analytics opt-out browser add-on.
We collect certain personally identifying information that users voluntarily provide to us. For example, we collect the email addresses of those who contact us by email. We also collect information that you voluntarily provide to us in surveys. As described above, we use that information to serve you, to improve the content of our website, and to contact you for marketing purposes.
Protecting Your Information
We share information:
A. As permitted by federal or state law.
B. For purposes of processing a sales transaction as your request or authorize, such as submitting information to third party financial institutions that may be requested to take an assignment of the contract or verifying insurance coverage information.
C. When using outside service providers to help us provide you with products and services. Before providing information to our service providers we enter into contractual agreements prohibiting them from disclosing or using the information other than for the purpose it was disclosed.
D. With "Affiliated" companies. Companies that are affiliated with us include any company we control or any company under common control with us.
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